Search engines are complex. The web is massively complex. And the human beings doing the searching, sifting, clicking, and converting ‐‐ they’re the most complex of all. But all that complexity shouldn’t create an impenetrable wall for those seeking knowledge. In the past, when it has, the reputation of SEO itself has suffered. CMOs and marketing managers and small business owners have hired or contracted professionals to perform SEO and been frustrated by the process, the requirements, and the results, often because they themselves didn’t know enough about the practice to make a good choice or to create the right expectations. By pulling back the veil on SEO, those of many tasked with teaching are enabling the right expectations to be set, the right people to be hired, and the right results from SEO investments. Arguably, no one is more qualified or has done more than the team of writers, editors, and practitioners behind this new edition of The Art of SEO. In this book, you’ll find not only the wisdom of its authors, but the work of thousands around the world of search engine optimization who’ve contributed their insight directly and indirectly to transparency in a sometimes too‐opaque field.
The high demand for search continues to exist because people can now obtain in mere seconds information that 20 years ago would have required a trip to the library, the use of a card catalog and the Dewey Decimal System, and a foot search through halls of printed volumes—a process that could easily have consumed two hours or more. Through the new channel of search, people can conduct many of their shopping, banking, and social transactions online—something that has changed the way our global population lives and interacts.
This dramatic shift in behavior represents what investors like to label a disruptive event—an event that has changed something in a fundamental way. Search engines have been at the center of this disruptive event, and having a business’s website content appear prominently in the search engines when people are looking for the service, product, or resource it provides is critical to the survival of that business. As is the case with most paths to success, obtaining such prime search result real estate is not a simple matter, but it is one that this book aims to deconstruct and demystify as we examine, explain, and explore the ever-changing art of search engine optimization (SEO). The table of content of this book, which is basically a step by step SEO strategy, is given below:
- Search: Reflecting Consciousness and Connecting Commerce
- Search Engine Basics
- SEO Planning: Customizing Your Strategy
- SEO Implementation: First Stages
- Keyword Research
- Developing an SEO-Friendly Website
- Content Marketing
- How Social Media and User Data Play a Role in Search Results and Rankings
- Panda, Penguin & Penalties
- Mobile, Local, & Vertical SEO
- Tracking Results and Measuring Success
- Domain Changes, Redesigns, and Troubleshooting
- SEO Education & Research
- SEO Help: In-House, Outsourced, or Both?
- An Evolving Art Form: The Future of SEO
You can download this book for free in Pdf format from the link given below:
The Art of SEO: Download Free Pdf eBook