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Social Media: A Powerful Tool for Marketing

In cyber world social media is a place where people meet and talk with each other for sharing of information, content and ideas. When you are using social media then your status in cyber world would be ‘online’ and anyone in this world connected to that particular social media could start communication with you. When you are not connected with Internet then your status in cyber world would be ‘offline’. All messages or content received while you were offline will be stored for your next turn. It means that you can view that particular content with your ease as you get online next time. There are different types of social media which are available these days. One of the most popular and powerful social media is Facebook. You can share text, photo, audio and video easily with your Facebook friends. Next one is Twitter which is a microblogging service. You can share text of 140 characters with your followers with just a single click. Now Twitter made it possible to share photos also. Above discussed social media are internationally popular and several million people are using these on daily basis.
Social MediaNo doubt, these powerful social media turned its users into content producer. People use social media for different purposes. Some are using it for sharing ideas, information, news and articles. Some are using it for entertainment purposes by sharing videos, audios and photos. It is a common observation that anything you share on social media becomes viral with in minutes. For example, if Mr. Abc has 1000 friends on Facebook and he shares a photo then this photo will be visible to all his friends. It means his message was delivered to 1000 people. Suppose Mr. Xyz is a friend of Mr. Abc and in his friend list there are 500 people. If Mr. Xyz shares that photo to his friends, then it means that same content will be forwarded to more 200 viewers. This process will go on and content will be delivered to large number of users with in seconds. Let us have an estimate that Mr. Abc has 1000 friends, each friend has further 200 people in contact. If all friends of Mr. Abc share his photo, then this photo will get round about two hundred thousand views with in minutes. It is a large figure, if photo got 10 percent views of the calculated figure then it will be considered excellent. Most of product selling companies designed their brand pages on Facebook. People follow those pages to keep themselves informed about new products and offers. Companies commonly update their pages regularly and that content update automatically sent to all followers of the page. In this way message communicate more rapidly to large number of people as compared to newspaper advertisement.
Many websites owner direct huge traffic from social media to their own published pages. They share link of each content article of their website on Facebook or Twitter. It is an effective way to get web traffic or even to motivate voters in presidential elections. In last American presidential elections many sources reported that the budget for Barack Obama’s social media campaign was round about sixteen million dollars. This budget was consumed to motivate voters by designing different campaigns on popular social media. Now social media marketing has got the status of an area of study in the field of business and marketing studies. Many institutions are now offering courses on social media marketing. Many entrepreneurs start business related to social media marketing. All these ventures got success because social media has potential to deliver desired results. Now it has become an effective and speedy way of marketing at extremely low cost.

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  2. Inspiring story there. What happened after?
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